About Genora

We're passionate about making weeknight cooking stress-free and enjoyable for busy families across Europe.

Our Story

Genora was born from a simple observation: busy families deserve delicious, home-cooked meals without the stress. We noticed that whilst everyone wants to provide nutritious, tasty dinners for their loved ones, the reality of weeknight cooking often feels overwhelming.

Founded in The Hague, Netherlands, we set out to bridge the gap between the desire for quality family meals and the practical constraints of modern life. Our team of culinary enthusiasts and busy parents understand firsthand the challenges of getting dinner on the table after a long day.

Every recipe we develop goes through rigorous testing in real family kitchens, ensuring that our solutions actually work for the people who need them most.

Family cooking together

Our Mission & Values

We believe that good food brings families together, and that shouldn't be complicated.

Our Mission

To empower busy families with simple, delicious recipes that transform weeknight cooking from a chore into a joy. We make it possible to serve homemade meals without the stress.

Family First

Every recipe we create is designed with real families in mind. We prioritise flavours that appeal to all ages and cooking methods that fit busy schedules.

Quality Assured

We test every single recipe multiple times in real home kitchens. If it doesn't work perfectly for busy families, it doesn't make it to our collection.

Time Respect

We understand that time is precious. Our recipes are designed to deliver maximum flavour in minimum time, because your evening should be about family, not stress.

Health Conscious

Quick doesn't mean compromising on nutrition. We focus on wholesome ingredients and balanced meals that nourish your family whilst saving time.

Community Driven

Our recipes are shaped by feedback from real families. We listen to what works, what doesn't, and continuously improve our offerings based on your experiences.

Recipe testing kitchen

Our Recipe Development Process

Inspiration & Research

We start by identifying what busy families actually want to eat, considering seasonal ingredients, nutritional needs, and time constraints.

Kitchen Testing

Every recipe undergoes multiple rounds of testing in real home kitchens, not professional test kitchens, to ensure it works with everyday equipment.

Family Feedback

We test our recipes with real families, including children, to ensure broad appeal and practical usability in busy households.

Final Refinement

Based on feedback, we refine instructions, adjust seasoning, and ensure each recipe meets our standards for simplicity and deliciousness.

About Our Company

Genora B.V. is a Dutch company dedicated to revolutionising weeknight cooking for families across Europe.

Based in The Hague

Located in the heart of the Netherlands, serving families across Europe with our recipe collections.

Established Focus

Dedicated exclusively to creating the best weeknight dinner solutions for modern families.

Quality Commitment

Every recipe meets our rigorous standards for taste, simplicity, and family appeal before publication.

European Reach

Serving families across the European Union with recipes adapted to local tastes and ingredients.

Company Details

Genora B.V.
Registration: 65632147
VAT: NL653218794B02

Contact Information

Stationsweg 229, 2561 FG The Hague, South Holland, Netherlands
+31 70 439 9363
contact@genora.pro

Ready to Transform Your Weeknight Dinners?

Join the families who have already discovered the joy of stress-free weeknight cooking with our tested recipes.

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